Marketing Manager/Creative Lead– 2022 – Present
Company name omitted due to privacy reasons, Exton, PA
- Successfully manage, coordinate, and design all graphic design projects for several in-house brands. From simple print designs, brochures, distributor-guides, sales sheets, trade show material, and displays to complex animations, video design, and websites
- Work closely with directors, new product development, sales, engineers, and business development to collaborate on better brand awareness to create highly persuasive sales and marketing material, and update all spec data for user-facing material, both print and online.
- Successfully manage multiple projects including print design, digital design, website design and updates, and marketing campaigns consisting of email, social media, paid advertising, blog updates, and corresponding print collateral.
- Photo and video shoots of all products within several brands.
- Consistently meet deadlines and project requirements
- Effectively build, motivate, and direct production teams as needed
- Coordinate consultants and vendors to meet all project requirements
- Outsource and print-buying of all printed material
- Expertly convert concepts to benefits to achieve better brand awareness
- Attend trade shows, meet with potential and current customers.
Senior Graphic Designer – 2007 – 2022
Company name omitted due to privacy reasons, Broomall, PA
- Successfully manage and coordinate graphic design projects from concept through production/completion
- Successfully manage multiple projects including print design, digital design, website design, email campaigns, social media
- Work closely with clients to create vision, conceive design concepts and client expectations
- Consistently meet deadlines and requirements
- Effectively build, motivate, and direct production teams as needed
- Coordinate consultants and vendors to meet all project requirements
- Create and conduct highly persuasive sales and marketing material
- Expertly convert concepts to benefits to achieve client objectives
- Established trusting relationships with clients for repeat design work for the past ten plus years
- Art direction to internal and external graphic designers
- Manage social media accounts and Google business page
Advertising Coordinator/Graphic Designer – 2005 – 2007
Company name omitted due to privacy reasons, Spring City, PA
- Successfully manage and coordinate all advertisements for four monthly magazines and corresponding websites
- Pre-flight all client supplied advertisements for proper print production
- Work closely with creative director, marketing and editorial departments for magazine theme and ad placement
- Conceptualize and design effective front cover design and in-house advertisements
- Provide proper print and ad specs to all advertisers
- Thoroughly proof blue-lines and match-prints of all magazines
- Build and maintain trusting relationships with key advertisers
- Successfully provide quality work based on advertisers expectations
- Effectively communicate magazine theme through magazine cover design and ad placement
Production Manager/Graphic Designer – 2001 – 2005
Company name omitted due to privacy reasons, Morganville, NJ
- Provided valuable freelance production coordination of seven coupon magazines
- Preformed bi-weekly press checks to ensure high quality printing, proper registration and color consistency throughout production
- Effectively communicate with press operators all corrections needed to maintain accurate color, tight registration and any print defects
- Remote freelance design of coupon ads
- Freelance led into a full-time position as production manager and graphic designer
- Daily meetings with advertisers to discuss advertising needs, ad sizes and budget
- Weekly meetings with vendor to coordinate bi-weekly production and mailing deadlines
- Successfully coordinated and provided highest quality control of seven coupon magazines
- Built and maintained long lasting, trusting relationships with advertisers, vendors, designers and the owner
Marketing Coordinator – 2001 – 2003
Company name omitted due to privacy reasons, King of Prussia, PA
- Successfully manage and coordinate all graphic design projects and marketing campaigns
- Collaborate with marketing manager on strategic marketing campaigns for each seasonal product line
- Execute each marketing campaign through effective design of direct mail, trade-show displays, marketing material, catalog design, brochure design and marketing presentations
- Effectively communicate all production of printed material with various vendors to meet all project requirements
- Preform quality control/press checks of all printed material to ensure the highest of quality
- Manage and direct two production artist
- Successfully created effective marketing campaigns and design for each seasonal product
Printing Press Operator – 1994 – 2001
Company name omitted due to privacy reasons, Morgantown, PA
- Complete operation of a seven unit heat-set web printing press
- Maintain consistent color and registration throughout the printing process
- Color matching of all inks
- Daily production meetings discussing and prioritizing all jobs
- Supervision of four press helpers
- Continuously recognized for quality print and most material printed with the least waste
EDUCATION
- Delaware College of Art and Design
2004
Continuing Education - Web Design - Delaware College of Art and Design
1998-2001
Graphic Communications - West Chester University
1997-1998
Graphic Design
