Hands-on designer leading brand, print, web, and digital marketing execution across real-world campaigns.
Download résumé
My foundation comes from years spent inside production environments, in-house teams, and client-facing design studios, where execution, deadlines, and real-world constraints mattered. That experience shaped how I approach branding, design, and marketing today: practical, accountable, and built to perform.
I’ve worked across industries including hospitality, manufacturing, healthcare, professional services, and small to mid-size businesses, owning projects from initial concept through final delivery.
I’m comfortable leading projects independently or mentoring designers and collaborating with teams, vendors, and stakeholders to get work across the finish line.
After years of digital neglect, Life Force had lost search visibility, online authority, and positioning within in a competitive healthcare market. I rebuilt their digital foundation in Webflow, implementing technical SEO, schema, analytics, and Google Business optimization, restoring page-one organic rankings and top local search placement while supporting ongoing referral, email, and print marketing efforts.
Redesigned and rebuilt the primary marketing site to improve clarity, usability, and search performance.
Developed a targeted campaign to reach Community HealthChoices participants and referral partners.
Designed educational and promotional materials to support referrals and patient decision-making.
Redesigned and rebuilt the primary marketing site to improve clarity, usability, and search performance.
Developed a targeted campaign to reach Community HealthChoices participants and referral partners.
Designed educational and promotional materials to support referrals and patient decision-making.
Stottsville Inn’s outdated website and disconnected marketing limited event promotion and lead generation. I redesigned their site in Webflow, integrated analytics and schema, and introduced email and social media marketing systems that increased event inquiries, bookings, and engagement, driving a measurable turnaround in audience growth and visibility.
Redesigned and rebuilt the website to support events, bookings, and ongoing customer engagement.
Executed integrated digital campaigns to promote live events and seasonal programming.
Designed supporting print materials to reinforce promotions and in-venue experiences.
Redesigned and rebuilt the website to support events, bookings, and ongoing customer engagement.
Executed integrated digital campaigns to promote live events and seasonal programming.
Designed supporting print materials to reinforce promotions and in-venue experiences.
General Air required a scalable system to support nationwide training events and product education. I designed and built a Webflow-based training platform with search-optimized, city-specific landing pages, supported by email campaigns, print collateral, and trade show assets, resulting in first-page rankings for key regional training searches and consistent national reach.
Built a scalable Webflow platform to support national training, education, and lead generation.
Developed trade-show collateral and display systems to support product visibility, and product education.
Produced instructional video content to support product education and field use.
Built a scalable Webflow platform to support national training, education, and lead generation.
Developed a targeted campaign to Developed trade-show collateral and display systems to support product visibility, and product education.
Produced instructional video content to support product education and field use.
Templin’s launched with an idea but no brand or marketing foundation. I guided the business from concept to launch, defining the market, creating the brand identity, building a Webflow site with full SEO and analytics integration, and supporting rollout with print materials, achieving number-one organic and local search rankings within weeks.
Redesigned and rebuilt the primary marketing site to improve clarity, usability, and search performance.
Developed a social video campaign to support the launch of Templin’s Soggie Bottom Grills website and brand.
Designed educational and promotional materials to support referrals and patient decision-making.
Redesigned and rebuilt the primary marketing site to improve clarity, usability, and search performance.
Developed a social video campaign to support the launch of Templin’s Soggie Bottom Grills website and brand.
Designed educational and promotional materials to support referrals and patient decision-making.
Over sixteen years at Professional Duplicating, I owned client projects end-to-end across print, direct mail, advertising, and digital, working directly with businesses of all sizes. I later redesigned the company’s website in Webflow after my tenure, reflecting long-standing trust, continuity, and the systems I helped establish.
Redesigned and rebuilt the primary marketing site to improve clarity, usability, and search performance.
Created and managed social media assets with tracked links to measure engagement, traffic, and campaign performance.
Designed and produced physical brand assets to support daily operations and client recognition.
Redesigned and rebuilt the primary marketing site to improve clarity, usability, and search performance.
Created and managed social media assets with tracked links to measure engagement, traffic, and campaign performance.
Designed and produced physical brand assets to support daily operations and client recognition.
Awarded by GDUSA across multiple years for high-impact design and marketing execution.
This project demonstrates the power of combining visual design, smart strategy, and technical precision. The new website not only elevates Professional Duplicating’s digital identity but also works as a lead-generating tool that supports long-term business growth.
What started as a poorly designed, outdated website became a fully optimized digital presence that drives real results, giving Stottsville Inn the tools to connect with more guests and grow their business.
General Air Products needed a major overhaul of their training and events website, I led the transformation—migrating them from a clunky WordPress setup to a sleek, high-performing Webflow site. Beyond the web redesign, I supported their marketing strategy with email campaigns, social media design, blog content, brochures, trade show graphics, and more—elevating their brand at every touchpoint.
I completely redesigned and developed their outdated WordPress site into a modern, lead-generating platform. From there, I supported their growth with targeted email marketing, compelling ad designs, engaging social content, and print materials, including brochures and flyers. Strategic consulting helped align their brand with the compassionate, professional care they provide every day.
From brand identity to page-one search rankings, Templin’s Soggie Bottom Grills hit the ground running with a complete design and digital strategy. I delivered a logo, lead-generating website, SEO optimization, targeted video ad, and a product brochure—all built to connect with their audience and grow their business from the ground up.
When Vinyl Window Wells came to me, their outdated, non-responsive website was costing them visibility, credibility, and leads. I stepped in to completely redesign their digital presence, making it modern, mobile-friendly, and optimized to convert. This transformation didn’t just improve the look; it jump-started their online performance and helped them reclaim missed business opportunities.
I help organizations clarify their message, design systems that scale, and execute marketing that performs. Whether you’re building from the ground up or refining what already exists, my approach combines strategy, hands-on execution, and accountability for results.
